GrabpkMenswear, shot to look premium and modern

Overview

Grabpk sells menswear online. They needed one shoot that could cover their website, their Instagram and their ads.

The challenge

Online, clothes are only as good as their photos. Grabpk needed menswear that looked premium and modern, and the right face to wear it.

How we cracked it

• Searched for the best model for the job, instead of whoever was free that day.
• Used props, a cane chair, a wooden box, a vintage camera, to make the shoot feel premium and modern.
• Shot full-length for the store and close-ups to show the knit, the fabric and the fit.
• Filmed several reels and short videos for social media and ads, plus behind-the-scenes.

The result

A full set of images for the website and Instagram, and reels the brand can run as ads.