Hi StreetBlack Friday, the factory floor and shoes that float
Overview
Hi Street makes shoes and slippers. They wanted their content to look as premium as their product, from the Black Friday campaign to everyday reels and the story of how the shoes are made.
Black Friday
A creative campaign for the biggest sale of the year.
The challenge
Black Friday is the noisiest week online. Hi Street needed a campaign that built excitement before the sale and kept the brand looking premium, not like a clearance rack.
How we cracked it
- A teaser to build anticipation before the sale went live.
- Short Instagram reels to keep the campaign going through the week.
- A thank-you reel afterwards, showing orders going out to customers.
- The premium look the brand asked for, in the lighting, the styling and the pace of every edit.
The result
A sale that felt like an event, not a discount, and kept Hi Street looking high-end through the busiest week of the year.
Product creatives
Photos that show how a shoe feels.
The challenge
A photo can show what a shoe looks like, but not how it feels. For the lightweight casual range, the whole point was that you barely notice you're wearing them.
How we cracked it
- Shot the lightweight sneakers floating in mid-air, so 'light' is the first thing you see.
- Gave each product its own colours and set instead of one plain background.
- Cut reels that show several styles in one short video.
- Made a cinematic reel for the slippers with an hourglass and an old lamp, to say 'timeless' without a single word.
The result
Creatives that sell the feeling, not just the product, with the premium look the brand wanted.
Factory & craft
Where the shoes are actually made.
The challenge
Customers never see the work that goes into a pair of shoes. Hi Street wanted to show the people and the process behind the brand.
How we cracked it
- Filmed inside the factory, following the process step by step.
- Close-ups of hands, tools and stitching to show the craftsmanship.
- Edited into short videos made for Instagram.
The result
Content that builds trust: people see the real craft behind the brand, and the price makes sense.