Lara's TouchSkincare, shown on skin

Overview

Lara's Touch makes skincare and makeup: BB cream, toner, face wash, lip colour and more.

The challenge

Before they buy, people want to know how a product looks on real skin and what it feels like. A bottle on a white background can't tell them that.

How we cracked it

• A model shoot showing each product being used on her face.
• Texture shots for the website: a swatch of BB cream, a stroke of lip colour.
• Clean web images of every product for the store.

The result

Product pages that answer the buyer's questions: what it is, what it feels like and how it looks on.