KaareemiShowing people how Kashmiri chai is made
Overview
Kaareemi makes Kashmiri chai mix, sharbat and other drinks. We made videos that explain the product and others made for the season.
Kashmiri chai, explained
From the pot to the cup.
The challenge
People love Kashmiri chai, but most don't really know how it's made. That makes a ready mix harder to sell.
How we cracked it
- Made a cinematic video showing how it's prepared, step by step.
- Shot it professionally, with good lighting, so every pour looks rich.
- Added a pink tea pouring video for social media.
The result
People can see how easy it is to make proper Kashmiri chai at home, with Kaareemi.
Ramadan & seasonal
The right drink at the right time.
The challenge
Ramadan and summer are when drinks sell most, and the content has to feel right for the moment.
How we cracked it
- A separate Ramadan video, set at the iftar table.
- An energetic video for their Thadil sharbat.
- Pouring shots of their other drinks, for ads and social media.
The result
Content ready for every season, so the brand shows up at exactly the right time.